Chicago McDonald’s Billboard


The super creative Leo Burnett ad agency, Chicago created this awesome beyond words Giant Egg billboard for McDonald’s. It was installed across from Wrigley field in Chicago.

The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk.

The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning.

The mechanical engineering of the billboard was handled by Prop Art Studio, MMT.

via : The Arab Aquarius







6 Responses to “ Chicago McDonald’s Billboard ”

  1. [...] till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast Go to Source >>Continue reading this [...]

  2. That’s different! Billboards are definitely getting more and more creative – or rather, the people who are doing the creating. I can’t tell what this one says.. any idea? Announcing breakfast maybe?

    Judis last blog post..Hurricane in Ohio Aftermath

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    eric Reply:

    It says Fresh eggs daily, I, and a team of five others, built this. Thank you for the kind words. We are glad you like it.

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  3. That’s a nice billboard.. :D I like it!

    BioTecKs last blog post..Wordless Wednesday: Beautiful Sunset

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  4. cool egg

    Traffic Dash’s last blog post..Paris Hilton Crouch Photo

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  5. Only the winner of the Preiliminary Round goes through to the final round.

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